KidMango Inks Content Deal with ZiggityZoom AOL & Other Partners


Kid-friendly content platform has been keeping busy since its launch last summer, with a number of freshly inked deals on the table.

KidMango's just signed a distribution partnership with AOL for both KOL and KOL Jr., in which AOL will act as a content producer and site publisher for KidMango, with content from the KM library being fed through the KOL sites and vice versa.

"We basically connect our producers with distribution opportunities and then from the audience perspective, we try to connect kids with great content," says Paul Marcum, CEO of GenMouse, which heads up KidMango. The former Sesame Workshop and Yahoo exec notes that aggregation is a key strategy for the company, and has also signed a distribution deal with games and activities site, joining other recent deals with BabyTV and Rising Star Studios for Auto-B-Good.

Stephanie Cohen, editorial director of, notes that the additional cartoon series will help expand its cartoons & video offering, which is a big initiative for the company in 2010. The agreement includes such KOL toons as Princess Natasha and Kung Fu Academy. "Each brand destination page on Kidmango will also provide links back to KOL, which will help bring new users to the site," adds Cohen.

In the meantime, Marcum says he's definitely open to discussions with other distribution and content partners and will be on hand at KidScreen Summit this week.